77. Go from Obscure to Acclaimed Leveraging Other People's Audience with Tom Schwab

<p><span style="font-weight: 400;">Have you ever thought your digital marketing might actually be hurting your business? Our guest today has a refreshingly new view on marketing. Tom Schwab asks you to consider that you are just One Conversation Away, which also happens to be the title of his new book.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, we chat about using podcast guesting to tap into others’ audiences and build expertise. Tom also shares what he feels is every business’s biggest problem, why whales don't click and big fish don't swim through funnels, and the reason podcast interviews convert 25x better than blogs. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away.</span></p> <p> </p> <p><span style="font-weight: 400;">For a free copy of Tom’s book, use this special link for DFCM listeners:</span> <a href= "http://www.interviewvalet.com/dfcm"><span style= "font-weight: 400;">www.interviewvalet.com/DFCM</span></a><span style="font-weight: 400;">. There you will also find Tom’s 10-question assessment to find out if podcast interview marketing will work for you.</span></p> <p> </p> <p><span style="font-weight: 400;">To stay in touch with Michelle, please follow her on</span> <a href= "https://www.instagram.com/designedforthecreativemind/"><span style="font-weight: 400;"> Instagram</span></a> <span style="font-weight: 400;">and join our</span> <a href= "https://www.facebook.com/groups/idbizlaunchpad"><span style= "font-weight: 400;">Free Facebook Community</span></a><span style= "font-weight: 400;">!</span></p> <p> </p> <p><span style="font-weight: 400;">Have ideas or suggestions or want to be considered as a guest on the show? </span></p> <p><a href= "http://Hello@designedforthecreativemind.com"><span style= "font-weight: 400;">Email me!</span></a></p> <p> </p> <p><span style="font-weight: 400;">Podcast edited and managed by Haili Murch LLC.</span></p> <p> </p> <p><span style="font-weight: 400;">If you are interested in starting a