76: SP 11 - The Birth of a Brand, w/ Ugg founder Brian Smith

<div data-pm-slice="1 1 []" data-en-clipboard="true">Brian Smith, is the founder of Ugg, one of the biggest global footwear brands. He is back on the show for a second time to discuss his pivot out of public speaking in the wake of the pandemic, and his latest start-up; we also discuss key lessons from Brian's book, The Birth of a Brand; his experience navigating through recessions; why Brian ultimately decided to sell UGG in 1995, and more.</div> <div data-pm-slice="1 1 []" data-en-clipboard="true"> </div> <div data-pm-slice="1 1 []" data-en-clipboard="true">"It takes a societal shift to build a billion-dollar company"</div> <div data-pm-slice="1 1 []" data-en-clipboard="true"> </div>