73. Marketing To Your Employees, Not Just Your Customers w/ Chris Wallace

<p><span style="font-weight: 400;">We always talk about brand as a collection of promises that a company is making to its customers. At the end of the day, brand really comes down to the essence of a company.</span></p> <p> </p> <p><span style="font-weight: 400;">However, if the people spending the money on the advertising do not have a strong bond with the people delivering that customer experience — the ones facing the customers — you have a catastrophic breakdown between promise and delivery.</span></p> <p> </p> <p><span style="font-weight: 400;">Employee experience is customer experience if employees believe in the brand they are hired to represent.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/christopherewallace/"><span style= "font-weight: 400;">Chris Wallace</span></a><span style= "font-weight: 400;">, Cofounder and President at</span> <a href= "https://innerviewgroup.com/"><span style= "font-weight: 400;">InnerView Group</span></a><span style= "font-weight: 400;">, about marketing and branding to employees, not just customers.</span></p> <p> </p> <p><span style="font-weight: 400;">A few of the takeaways:</span></p> <p> </p> <p><span style="font-weight: 400;">- Build employee satisfaction to drive customer satisfaction — an upward spiral</span></p> <p> </p> <p><span style="font-weight: 400;">- Avoid brand dilution by closing the gap between your brand promise and your customer experience</span></p> <p> </p> <p><span style="font-weight: 400;">- Infuse your team with a sense of pride and purpose in their work and in your company</span></p> <p> </p> <p><span style="font-weight: 400;">- Techniques & strategies for improving employee experience</span></p> <p> </p> <p><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <span style="font-weight: 400;">Apple Podcasts</span></a><span s