728: Uncovering the Hidden Elements that Influence Decisions with Eric Johnson

<p>Professor Eric Johnson shares compelling research revealing the tiny factors that have a huge impact on what we (and others!) end up choosing.&nbsp;</p><p><br></p><p><strong>— YOU’LL LEARN —&nbsp;</strong></p><p>1) How changing order drastically changes what we choose<strong>&nbsp;</strong></p><p>2) The key to minimizing indecision<strong>&nbsp;</strong></p><p>3) The biggest decision-making mistake people make<strong>&nbsp;</strong></p><p><br></p><p><strong>Subscribe or visit</strong> <a href="http://AwesomeAtYourJob.com/ep728" rel="noopener noreferrer" target="_blank">AwesomeAtYourJob.com/ep728</a> for clickable versions of the links below.&nbsp;</p><p><br></p><p><strong>— ABOUT ERIC —&nbsp;</strong></p><p>Eric J. Johnson is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics. He lives in New York City.<strong>&nbsp;</strong></p><p>• Eric’s book: <a href="https://www.amazon.com/Elements-Choice-Why-Decide-Matters/dp/0593084438?tag=petemo-20" rel="noopener noreferrer" target="_blank"><em>The Elements of Choice: Why the Way We Decide Matters</em></a><strong>&nbsp;</strong></p><p>• Eric’s Twitter: <a href="https://twitter.com/profericjohnson" rel="noopener noreferrer" target="_blank">@ProfEricJohnson</a><strong>&nbsp;</strong></p><p>• Eric’s website: <a href="https://theelementsofchoice.com/" rel="noopener noreferrer" target="_blank">TheElementsofChoice.com</a><strong>&nbsp;</strong></p><p>• Eric’s study: “<a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1324774" rel="noopener noreferrer" target="_blank">Do Defaults Save Lives?</a>” with Daniel G. Goldstein<strong>&nbsp;</strong></p><p><br></p><p><strong>— RESOURCES MENTIONED IN THE SHOW —&nbsp;</strong></p><p>• Tool: <a href="https://amazingmarvin.com/" rel="noopener noreferrer" target="_blank">Marvin</a><strong>&nbsp;</strong></p><p>• Study: “<a href="https://aca