722: Jeff Fenster on Vertical Integration and Relationship Capital

<p>For 14 yours, serial entrepreneur, Jeff Fenster, has been creating companies in all kinds of spaces. These spaces included: a small payroll company, a digital marketing agency, a construction company. Obviously, there's got to be a restaurant thrown into the mix-- fast-casual Acai Bowl concept- <a href= "http://www.everbowl.com">Everbowl</a>- with its headquarters in San Diego, CA. In its first 3 years, <a href= "http://www.everbowl.com">Everbowl</a> has opened 19 locations in 2 states. He's also got  "superfuel coffee" label, which they're selling at retail and on Amazon.</p> <p>Check out <a href="https://www.jordanharbinger.com">The Jordan Harbinger Show Podcast</a> as mentioned in today's episode.</p> <p>Check out <a href="https://www.smartpassiveincome.com">The Smart Passive Income Blog</a> as mentioned in today's episode.</p> <h2>Show notes…</h2> <h3>Calls to ACTION!!!</h3> <ul> <li>Subscribe to the <a href= "https://www.youtube.com/channel/UCJSERtxnAE3V7T9PQ19w_Og">Restaurant Unstoppable YouTube Channel</a></li> <li>Join the private <a href= "https://www.facebook.com/groups/493649961457862/">Unstoppable Facebook Group</a></li> <li>Join the email list! (Scroll Down to get the Vendor List!)</li> </ul> <h3 style="text-align: left;">Favorite success quote or mantra:</h3> <ul> <li>"If you can crave the result so intensely, the work becomes irrelevant."</li> </ul> <p><strong>In today's episode with Jeff Fenster we will discuss:</strong></p> <ul> <li>Micro-goals: what are they? How can they help?</li> <li>Entering a business/market with zero experience as a advantage</li> <li>Penetrate a market with fresh eyes</li> <li>90% of restaurant fail because everyone comes from the same background and does things generally the same</li> <li>Relationship capital</li> <li>Digital marketing</li> <li>Creating the concept of <a href= "http://www.everbowl.com">Everbowl</a></li> <li>Benefits of turn-key</li> <li>Giving away food for free gets people through your doors and your food in their mouths</li> <li>Team members leave r