#72: What Makes a Brand Durable with Veta Bates

<p>Today we get to dive in on the topic of brand with a day-to-day practitioner, advisor, and creator of brand value, Veta Bates.&nbsp;</p> <p>Veta gives real-life examples of products and then helpfully pairs them with analysis behind what each company is doing with their brand development that is or isn’t adding value.&nbsp;</p> <p>As we start, &nbsp;Veta is recounting a conversation she and Gavin Ivester had about a very specific yet-to-be-named product. We start there because it takes us right to the heart of how product design and brand character can come together for powerful effect. Let’s jump in.</p>