7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59

<p>In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post. </p> <h3>Time Stamped Show Notes: </h3> <ul> <li>00:28 – Today’s topic: <em>Seven Things You Should Do Every Time Before You Publish a Blog Post</em></li> <li>00:36 – First thing?—A/B test the headline <ul> <li>00:43 – Search for WordPress A/B testing plugin</li> <li>00:50 – Why this is important</li> </ul> </li> <li>01:14 – Second thing?—have a very engaging image <ul> <li>01:26 – Images affect your click-through rate when running an ad</li> <li>01:30 – Sites like <a href= "http://www.stockunlimited.com/">StockUnlimited</a> gives you unlimited stock photos</li> <li>01:40 – Subscribe to <a href= "http://designpickle.com/">DesignPickle</a> monthly subscription plan to get unlimited design</li> <li>01:46 – <a href="https://www.singlegrain.com/blog/">Single Grain blog</a></li> </ul> </li> <li>01:56 – Third thing?– email every single website you link out to <ul> <li>02:06 – Sending a cold email</li> <li>02:20 – An additional note to add in the email</li> </ul> </li> <li>02:27 – Fourth thing? - building a promotional aspect <ul> <li>02:33 – Connect to a community that you can engage in</li> <li>02:36 – For marketers, you can go to <a href= "https://growthhackers.com/welcome">GrowthHackers</a> and <a href= "https://inbound.org/">Inbound</a> and share the content that you have</li> <li>02:51 – Think about where your audience is hanging out</li> <li>03:00 – Reddit looks out for people that are self-promotional—tread carefully <ul> <li>03:06 – Make sure your blog post adds value and you engage with people</li> </ul> </li> <li>03:33 – Number 5?—asking for social share <ul> <li>03:34 – Go to competitors article around the web <ul> <li>03:42 – Go to <a href= "http://www.search.twitter.com">search.twitter.com</a> and type in keywords to see related articles</li> </ul