7 questions your home page needs to answer w/ Cassie Paton

<p>today’s guest is Cassie Paton – a copywriter who creates potent stories for gutsy entrepreneurs.</p> <p>She’s the founder of Mettle &amp; Tonic, where she helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attract more dream clients and run businesses they love.</p> <p>Using strategy and empathy, she takes a values-first approach to help you unlock the language that makes your dream clients a little bit obsessed with you.</p> <p>In this episode, Cassie will be sharing with us the seven questions your home page needs to answer – and how to answer them – and I have to say… I’m a little nervous to hear whether my website measures up… I guess there’s only one way to find out!</p> <p><a href="https://petchy.co/shownotes/045/" target="_blank">Shownotes</a></p> <p>Connect with Cassie: <a href="http://www.mettleandtonic.com" target="_blank">Website</a> / <a href="http://www.instagram.com/mettleandtonicco" target="_blank">Instagram</a></p>