7-Point Facebook Advertising Checklist | Ep. #197

<p>In Episode #197, Eric and Neil discuss the 7-point <a href= "https://www.facebook.com/business/products/ads">Facebook</a> advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>7-Point Facebook Advertising Checklist</em></li> <li>00:35 – First, have a good image <ul> <li>00:48 – Use tools like <a href= "https://www.canva.com/">Canva</a></li> <li>00:53 – A good image drive means a good click-through rate</li> </ul> </li> <li>01:06 – Second, have a lot of text <ul> <li>01:18 – The more persuasive the text and the more stories you have, the better the conversion</li> </ul> </li> <li>01:37 – Third, try different objectives and see the results <ul> <li>02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website</li> <li>02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you</li> </ul> </li> <li>02:42 – Fourth, make sure that ad frequency is less than 2 <ul> <li>02:48 – More than 2 is a waste of money</li> </ul> </li> <li>03:03 – Fifth, be mindful of your “ad scent” <ul> <li>03:08 – Make sure that your images or videos are congruent to your landing page</li> </ul> </li> <li>03:35 – Sixth, have a new ad account and duplicate your campaign</li> <li>04:06 – Seventh, don’t be afraid to explore new ad ideas <ul> <li>04:10 – <a href="https://adespresso.com/">AdEspresso</a> has a gallery of ads for inspiration</li> <li>04:28 – <a href="http://swiped.co/">Swiped</a> has different long form landing page copy</li> <li>04:41 – <a href="https://www.g-star.com">G-star</a> has a good ad that is catchy video</li> <li>05:03 – <a href="https://www.rev.com/">Rev</a> has s caption service for your videos</li> </ul> </li> <li>05:17 – That’s it