7 Marketing Lessons You Can Learn From Fortnite | Ep. #887

<p><span style="font-weight: 400;">In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">7 Marketing Lessons You Can Learn From Fortnite</span></em></li> <li><span style="font-weight: 400;">[00:40]</span> <a href= "https://www.epicgames.com/fortnite/buy-now"><span style= "font-weight: 400;">Fortnite</span></a> <span style= "font-weight: 400;">is free to play.</span></li> <li><span style="font-weight: 400;">[00:55] Freemium is a great way to entice people.</span></li> <li><span style="font-weight: 400;">[01:12] Acquire the volume first, then collect revenue.</span></li> <li><span style="font-weight: 400;">[01:30] You don’t have to be perfect right off the bat.</span></li> <li><span style="font-weight: 400;">[01:40] Adapt and add new things later.</span></li> <li><span style="font-weight: 400;">[02:08] Fortnite has taken elements from other games.</span></li> <li><span style="font-weight: 400;">[02:41] They use channel-based marketing.</span></li> <li><span style="font-weight: 400;">[03:55] Don’t forget to engage with your community.</span></li> <li><span style="font-weight: 400;">[04:25] Especially talk to the most popular people in your community.</span></li> <li><span style="font-weight: 400;">[04:49] There’s no such thing as bad press.</span></li> <li><span style="font-weight: 400;">[05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.</s