7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171

<p>In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 - Today’s topic: <em>7 Age-Old Advertising Principles that Are Still Relevant Today</em></li> <li>00:36 – First, write a great headline</li> <li>01:08 – <a href= "https://en.wikipedia.org/wiki/Warren_Buffett">Warren Buffett</a> tells his CEOs to always protect their brand <ul> <li>01:22 – Branding is everything and just one mistake could ruin everything</li> </ul> </li> <li>01:43 – Third, tell a story <ul> <li>01:45 – Stories or advertorials drive people and evokes their emotions</li> </ul> </li> <li>02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known <ul> <li>02:48 – The Rule of Seven explained</li> </ul> </li> <li>03:10 – Fifth is from <a href= "https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667"> <em>22 Immutable Laws of Marketing</em></a>, by Al Ries and Jack Trout: <ul> <li>03:41 – The “first mover advantage”</li> </ul> </li> <li>04:18 – Sixth is from <a href= "https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_fkmr0_1?s=books&ie=UTF8&qid=1484466273&sr=1-1-fkmr0&keywords=Don%E2%80%99t+Make+Me+Think+by+Steve+Craig"> <em>Don’t Make Me Think</em></a> by Steve Krug: <ul> <li>04:27 – “Think about the user—simplicity is the ultimate sophistication”</li> <li>05:00 – Keep marketing campaigns simple</li> <li>05:10 – “The simpler your pitch, the better off you are”</li> </ul> </li> <li>05:16 – Seventh, urgency plays a big role <ul> <li>05:51 – The sense of urgency compels people to take action</li> </ul> </li> <li>06:15 - That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>In whatever decision you make, you MUST protect your brand.</li>