#69 Oliver Brocato — This College Sophmore Is Selling $400k+ In Sex Chocolate

<p>For the past series of episodes, we had amazing people with small businesses, real estate, software, and other forms of entrepreneurship. We're excited to bring you Oliver Brocato, a 20-year-old Sophomore at the University of Michigan who’s building a million-dollar sex chocolate business.&nbsp;</p> <p>Usually, people start off selling t-shirts or trying to build websites. Thus, Oliver's entrepreneurial venture didn’t start with sex chocolate. In this episode, we unpacked his business ventures and how Oliver come up to build a sex chocolate business. Challenges, pros, and cons of running food-based products and how they market them online in spite of community guidelines experiences, and other problems. We also discussed ways and funnels to win the marketing campaign.&nbsp;</p> <p>Quotes from this episode:</p> <ul> <li>"Not being able to run PPC, we thought it was gonna be like, pretty brutal, but it actually ended up being like a blessing in disguise. The reason why it's because it made us focus on the fundamentals and made us focus on organic.” (22:06)</li> <li>“So I love working with micro-influencers, like Tiktoker with 200,000 followers to 600,000 followers. For me, that's kind of the sweet spot where I think you're able to extract the most value from a brand perspective.” (39:45)</li> <li>“Instead of selling like 50 chocolates in a box, we sold three, this creates like scarcity and value, we sell it, we put in a super sexy and luxurious box,” (18:11)</li> </ul> <p><br></p> <p>Don't Miss:</p> <ul> <li>Business venture before Sex Chocolate (00:50)</li> <li>How Sex Scholate Business Ideas Come up (16:44)</li> <li>Shitty PArt of Business (20:13)</li> <li>How Mobile-Only Website work for Oliver’s business? (29:19)</li> <li>Funnel of getting the right Influencer (45:55)</li> </ul> <p><br></p> <p>Connect with Oliver:</p> <p><a href="https://twitter.com/oliver__b1?lang=en-GB"><u>Twitter</u></a></p> <p>Want to hear about new episodes? <a href="https://thenextgenerationpodcast.com/">Subscribe via email