68. Creating & Delivering Better Buying Experiences with Video w/ Josh Fedie

<p><span style="font-weight: 400;">The customer experience often starts at or near the buying experience. So, today, we’re talking about creating and delivering better buying experiences. </span></p> <p> </p> <p><span style="font-weight: 400;">Every one of us experiences some version of buyer’s remorse every time we make a purchase. Strategizing about creating a buyer’s experience not just to mitigate the buyer’s remorse but to empower the buyer is a huge component of customer experience.</span></p> <p> </p> <p><span style="font-weight: 400;">Our guest brings more than 20 years of sales and marketing experience in digital marketing and tech, most often as the Director of Business Development but also as a two-time company founder. He founded his latest company, SalesReach, because “buyers have changed, salespeople matter, and marketing shouldn’t have all the fun.”</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/joshfedie"><span style= "font-weight: 400;">Josh Fedie</span></a><span style= "font-weight: 400;">, Founder at</span> <a href= "https://salesreach.io/"><span style= "font-weight: 400;">SalesReach</span></a> <span style= "font-weight: 400;">and host of</span> <a href= "https://thefoundersmentality.com/"><span style= "font-weight: 400;">The Founders Mentality</span></a><span style= "font-weight: 400;">, about crafting his company to make better buying experiences..</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p><span style="font-weight: 400;">- Customer experience has to do with feelings</span></p> <p><span style="font-weight: 400;">- 2 ways to think about personalization</span></p> <p><span style="font-weight: 400;">- Product-driven organization vs. a sales- and marketing-driven organization</span></p> <p><span style="font-weight: 400;">- Strategies for getting started with video</span></p> <p> </p> <p><span style="font-weight: 400;">Check out these resources we mentioned during the p