63. Creating Fans Through Human Connection w/ David Meerman Scott

<p><span style="font-weight: 400;">If you’re looking to grow your business, then having a raving fan base can help you get you there. Passion is contagious, and they are passionate about what you have to offer.</span></p> <p><span style="font-weight: 400;">So, as your fandom flourishes, so will your company.</span></p> <p><span style="font-weight: 400;">To accomplish this, you have to give people an experience they’ll always remember – one built on human connection. And that’s hard to do.</span></p> <p><span style="font-weight: 400;">But you can’t have truly invested fans without it.</span></p> <p><span style="font-weight: 400;">Fortunately, our guest on this episode of The Customer Experience Podcast,</span> <a href= "https://www.linkedin.com/in/davidmeermanscott/"><span style= "font-weight: 400;">David Meerman Scott</span></a><span style= "font-weight: 400;">, knows a thing or two about what it takes to create a solid company fanbase.</span></p> <p><span style="font-weight: 400;">Reasons to Listen:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why real (not virtual) human connection is vital to business success</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What the underpinnings of Fanocracy consist of</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why giving things away for free is beneficial to making more fans</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to increase face-to-face proximity with current and potential fans through video</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When data obsession gets in the way of human connection</span></li> </ul> <p><span style="font-weight: 400;">Check out these resources we mentioned during the podcast:</span></p> <ul> <li style="font-weight: 400;"><a href= "https://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/1596592907"> <span style="font-weight: 400;">The New Rules of Marketing and PR</span></a></li> <li style="f