62: The Secrets to Tapping Into the A-Player Network with David Burkus

<p>When it comes to attracting A-Players to your business, tapping into the networks of A-Players is key. But, what if you have exhausted your contacts? Then what? In her latest edition in the How to Hire the Best Series, Dr. Sabrina shares David Burkus’ insights on how to network based on human behavior and psychology, and not rote networking advice that we frequently hear. David joins Dr. Sabrina to on today’s show to challenge our outdated notions about how we “should” network. These insights will be powerful in helping you attract A-Players to your team. Plus, Dr. Sabrina digs into radical management practices from David’s other book, <em>Under New Management,</em> that the Tap the Potential team and some of our clients are experiencing great success with.<span class="Apple-converted-space"> </span></p> <p>David Burkus is a best-selling author, a sought-after keynote speaker, and an Associate Professor of Leadership and Innovation. His newest book, <em>Friend of a Friend,</em> offers readers a new perspective on how to grow their networks and build key connections, one based on the science of human behavior, not rote networking advice. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. His TED Talk has been viewed over two million times and he is a regular contributor to Harvard Business Review.</p> <p><strong>Show Highlights:</strong></p> <ul> <li>David’s inspiration for writing <em>Friend of a Friend</em> was from two different ideas: 1) New studies from the world of network science, which are fascinating but not always practical; and 2) Annoyance at the networking advice books, which tend to be autobiographical.</li> <li>Dr. Sabrina covers a challenge business owners encounter with networking to attract A-players, and how she discovered the answers in one of David’s books.</li> <li>When people think they’ve asked everyone they know when searching for an A-player, most of the time they have only asked people they feel comfortable asking