618: How to Create an Unfair Advantage Over Your Competition (feat. Steve Miller)

<p>What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."</p> <p>Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase ... a vague generality with no meaningful specific.</p> <p>Better pricing? You're kidding, right? The company that lives on price dies on price.</p> <p>Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.</p> <p>The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In his bestselling book <em><a href= "https://amzn.to/3tojPnj" target="_blank" rel= "noopener">Uncopyable</a></em>, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.</p> <p>Resources mentioned in this episode:</p> <ul> <li><a href="https://amzn.to/32i2a4E" target="_blank" rel= "noopener"><em>Uncopyable: How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition)</em></a></li> </ul> <p>Connect with Steve at <a href= "http://TheAdventure.com/shaun-tabatt" target="_blank" rel= "noopener">TheAdventure.com/shaun-tabatt</a>.</p> <p><em>The Shaun Tabatt Show</em> is part of the <a href= "https://www.destinyimage.com/podcasts" target="_blank" rel= "noopener">Destiny Image Podcast Network</a>.</p>