613: How Content Creation Can Help Your Business Survive Anything

<p><span style="font-weight: 400;">When actress Shay Mitchell launched her travel brand BÉIS in 2018, travel was not laden with the nuanced challenges it is today in a recovering pandemic world. When 2020 hit, President of BÉIS Adeela Hussain Johnson worked side by side with Shay to navigate the big upheaval in their space – if people weren’t traveling, if people</span> <em><span style= "font-weight: 400;">couldn’t</span></em> <span style= "font-weight: 400;">travel, what did the business need to do to adapt? It’s a question they answered together, and answered really, really well.</span></p> <p><span style="font-weight: 400;">From idea conception to launching, building and running BÉIS, Adeela and the small but growing team at BÉIS have shifted, modified, and adapted their products, content marketing, and strategies to almost pandemic-proof the brand, despite its foundation in the travel space. </span></p> <p><span style="font-weight: 400;">Adeela is here to talk about content marketing and the strategies you can use in your own business, whether you’re a product- or service-based brand, as well as the changing role of influencers and how your brand can carve out a niche in a crowded market, even if you’re not a big celeb.</span></p> <p><span style="font-weight: 400;">GOAL DIGGER FB COMMUNITY:</span> <a href="https://www.facebook.com/groups/goaldiggerpodcast/" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://www.facebook.com/groups/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER INSTAGRAM:</span> <a href="https://www.instagram.com/goaldiggerpodcast/" target= "_blank" rel="noopener"><span style= "font-weight: 400;">https://www.instagram.com/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER SHOWNOTES:</span> <a href= "https://jennakutcherblog.com/?p=31429&preview_id=31429&preview_nonce=e26e1bbde2&preview=true&_thumbnail_id=31430" target="_blank" rel="noopener"><span style= "font-weight: 400;">jennakutcherblog.com/adeela</span></