610: How to Leverage a Podcast to Market and Sell

<p><span style="font-weight: 400;">For years, I avoided being interviewed on other podcasts — not because I didn’t want to or had anything against going on other podcasts, but simply because I was in a season of saying “no” to most speaking engagements, including most podcast interviews. I was busy growing my family, my business, and staying in my own lane with my podcast. But things changed this year when</span> <a href="https://jennakutcher.com/book" target= "_blank" rel="noopener"><span style="font-weight: 400;">I released my first book, “How Are You, Really?”</span></a> <span style= "font-weight: 400;">and I got the urge to get back in front of the mic for shows</span> <em><span style= "font-weight: 400;">other</span></em> <span style= "font-weight: 400;">than just my own.</span></p> <p><span style="font-weight: 400;">And you know what? It was absolutely mind-blowing (and opening) how transformative it was to step onto other people’s platforms, share my story in their spaces, and gain that sort of brand new exposure to their audiences. I’d avoided it for so long, but meanwhile, it ended up being one of the biggest propellers for getting the word about my book out there to so many new people I wouldn’t have otherwise been exposed to!</span></p> <p> </p> <p><span style="font-weight: 400;">GOAL DIGGER FB COMMUNITY:</span> <a href= "https://www.facebook.com/groups/goaldiggerpodcast/"><span style= "font-weight: 400;">https://www.facebook.com/groups/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER INSTAGRAM:</span> <a href="https://www.instagram.com/goaldiggerpodcast/"><span style= "font-weight: 400;">https://www.instagram.com/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER SHOWNOTES:</span> <a href="https://jennakutcherblog.com/candice2022/"><span style= "font-weight: 400;">jennakutcherblog.com/leverage</span></a></p> <p> </p>