61. Creating Instant Connection With Anyone You Want to Know w/ James Carbary

<p><span style="font-weight: 400;">If you want your business to grow and succeed, it needs to be built on a solid foundation of relationships. Obviously. However, creating connection with the right people can be quite difficult — even damaging — if you go about it the wrong way. What if I told you that creating connection is as simple as collaborating with anyone you want to know to create valuable content? </span></p> <p><span style="font-weight: 400;">This very episode of the Customer Experience Podcast is both a consequence of and a demonstration of content-based networking. About four years ago, I created some content with someone who is now my friend. It’s a relationship that grew relatively slowly. It took a couple of years of content collaboration before any deals were made. But this is what content-based networking is all about: making content with people with the aim of creating a connection that could turn into future business. You really have nothing to lose with this approach. Worst-case scenario – you end up with stellar content and new relationships. </span></p> <p><span style="font-weight: 400;">I’m so honored to introduce you to my friend</span> <a href= "https://www.linkedin.com/in/jamescarbary/"><span style= "font-weight: 400;">James Carbary</span></a><span style= "font-weight: 400;">, Founder of</span> <a href= "https://sweetfishmedia.com/"><span style="font-weight: 400;">Sweet Fish Media</span></a><span style="font-weight: 400;">, host of</span> <a href= "https://sweetfishmedia.com/b2b-growth/"><span style= "font-weight: 400;">B2B Growth</span></a><span style= "font-weight: 400;">, and author of</span> <a href= "https://www.amazon.com/Content-Based-Networking-Instantly-Connect-Anyone-ebook/dp/B082VWVQRY"> <span style="font-weight: 400;">Content-Based Networking</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">What we talked about:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Improving CX with content-based networking </