#61: 11 Unavoidable Ideas Impacting Society and Business at Every Level

<p>The 11 unavoidable ideas are one of the oldest components of our process. For those of you who have been around for a while, the Unavoidable Ideas are a variation of what we used to call our Node 1 Societal Shifts. These shifts were the starting point for every company we would analyze for our portfolio. At the very top of our funnel, the first filter was this question: Is this company benefiting from or negatively impacted by one of the societal changes that we’ve identified? It increased conviction from the beginning that we had a company that was in the midst of major change, and that is where we wanted our portfolio to be positioned, in monumental change!</p> <p>Here are "11 Unavoidable Ideas" that are in play right now, and we believe are worth noticing and thinking through at a deeper level. I hope you enjoy it.</p>