#60 Building a digital Ecommerce experience for the future - Richard Corbridge, CIO at Boots

<p>In this interview, we spoke with Richard Corbridge, the Chief Information Officer at Boots, a staple UK health and beauty retailer, about their plans to build a digital e-commerce experience for the future. As a brand with strong roots in brick and mortar, read on to see how they are tackling the challenges of merging both experiences for their customers.</p><p><strong>Table of contents</strong></p><p>The Boots business - 1:20</p><p>Boots and the beauty market - 5:30</p><p>Business challenges of owned vs third party products - 8:00</p><p>Personalizing the healthcare journey - 15:00</p><p>Creating a trusted marketplace - 16:50</p><p>Implementing the right process for new products - 19:00</p><p>Impact of COVID-19 - 21:03</p><p>Importance of speed of adaptation - 24:35</p><p>Omni-channel approach - 28:34</p><p><strong>Learn more about Richard: </strong></p><p><a rel="noreferrer noopener" target="_blank" href="https://www.linkedin.com/in/rich-corbridge-fbcs-8b621b5/?trk=public_profile_recommendations&amp;originalSubdomain=uk">Richard's Linkedin </a></p><p>Follow us: <a rel="noreferrer noopener" target="_blank" href="https://twitter.com/sprysys">Twitter/sprysys</a></p><p>Like what you heard? <a rel="noreferrer noopener" target="_blank" href="https://podcasts.apple.com/us/podcast/commerce-talks-with-alexander-graf/id1608872391">Leave us a review! </a></p>