6 mistakes B2B companies make with their podcast with James Carbary

<p>James Carbary is the Founder of Sweet Fish Media, a podcast agency for B2B marketing teams. To be a great B2B podcast interviewer, James advises taking a journalist approach, doing an offline pre interview, and asking POV discovery questions. Podcasting is a super versatile way to make friends, start business relationships, and drive pipeline and revenue. </p><p>0:00 Intro <br>2:27 Who is James <br>7:52 Benefits of podcasting <br>10:18 B2B marketers’ pain point <br>14:28 Podcasts drive pipeline and revenue <br>16:20 Naming the podcast <br>25:38 Guest to friend <br>28:59 Show host(s) <br>31:20 Podcast mistakes <br>31:44 POV discovery questions <br>35:42 What Why How <br>37:16 Original research <br>42:55 Virtual mastermind groups <br>48:06 Learn more <br>49:06 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow James | <a href="https://twitter.com/jamescarbary">Twitter </a>| <a href="https://www.linkedin.com/in/jamescarbary/">LinkedIn </a>| <a href="https://sweetfishmedia.com/">Sweet Fish Media</a> | <a href="https://podcasts.apple.com/us/podcast/b2b-growth-your-daily-b2b-marketing-podcast/id1073885415">B2B Growth Podcast</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>