590 | News from the EDGE | Week of 5.1.2023

<p>It’s time to move to GA4, folks!</p> <p>Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than:<br /> (1) Update your WPCode plugin now and,</p> <p>(2) Get to GA4 fast…..the end is nigh!</p> <p>Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz.</p> <p><strong>News from the EDGE:</strong></p> <p>[00:05:25] WordPress plugin compromised again!</p> <p>[00:12:40] EDGE of the Web Title Sponsor: <a href= "https://edgeofthewebradio.com/site">Site Strategics</a></p> <p>[00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!</p> <p>[00:16:56] Pinterest and Amazon are partnering with ads</p> <p>[00:19:27] EDGE of the Web Sponsor: <a href= "https://edgeofthewebradio.com/inlinks">edgeofthewebradio.com/inlinks</a></p> <p>[00:20:25] Volatility from the April 2023 Google Reviews Update</p> <p><strong>Barry Blast from Search Engine Roundtable:</strong></p> <p>[00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again?</p> <p>[00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names</p> <p>[00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search</p> <p>Helpful Links:</p> <p><a href= "https://support.google.com/analytics/answer/9744165?hl=en#zippy=%2Cin-this-article"> Google Analytics Setup</a></p> <p><a href= "https://www.kristaseiden.com/the-ultimate-guide-for-setting-up-a-google-analytics-4-property/"> The Ultimate Guide for setting up a Google Analytics 4 property</a></p> <p><br /> <br /></p> <p><strong>Thanks to our sponsors!</strong></p> <p>Site Strategics <a href= "https://edgeofthewebradio.com/site">https://edgeofthewebradio.com/site</a></p> <p>Inlinks <a href= "https://edgeofthewebradio.com/inlinks">https://edgeofthewebradio.com/inlinks</a></p> <p><strong>Follow Us:</strong></p> <p><strong>Twitter:</strong> <a href= "https://twitter.com/erinsparks">@ErinSparks</a></p> <p><strong>Twitter:<