58. How to Grow Your Startup, even in a Recession with Kristin Zhivago

<p><span style="font-weight: 400;">The travel industry is one of those most affected by the current pandemic we’re on. We anticipate that the recession we’ve entered will likely kill many businesses in this industry.</span></p> <p><span style="font-weight: 400;">Surprisingly, there is one travel company that’s growing in the midst of all stalemate in travel. But we find that their ability to thrive is based on their use of mindset-driven marketing.</span></p> <p><span style="font-weight: 400;">Which is why we continue on the theme of buyer enablement in today’s episode. Revenue coach Kristin Zhivago is here with us as we talk about leveraging your customer’s mindset to grow your business, looking at the customer’s perspective on why they’re buying from you, why sales and marketing cannot be isolated, and much more.</span></p> <p><span style="font-weight: 400;">If you’re a B2B company interested in approaching growth this way, then this is just the right episode for you!</span></p> <p> </p> <p><strong>Resource Links:</strong><strong><br /> <br /></strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Brett Trainor Website (</span><a href= "https://bretttrainor.com/"><span style= "font-weight: 400;">https://bretttrainor.com/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">“3 Stages of Startup Growth and How To Breakthrough” (</span><a href= "https://bretttrainor.com/resources/"><span style= "font-weight: 400;">https://bretttrainor.com/resources/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Zhivago Partners Website (</span><a href= "https://zhivagopartners.com/"><span style= "font-weight: 400;">https://zhivagopartners.com/</span></a><span style="font-weight: 400;">)</span></li> </ul> <p> </p> <p><strong>We’ll be talking about:</strong></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The journey from traditional