#57: How to Run Innovation Sessions with Bill Gates to Solve World Problems?

<p>To stay up to date checkout <a href="thestartupproject.io">⁠⁠<strong>⁠⁠thestartupproject.io</strong>⁠⁠⁠⁠</a> &amp; follow Nataraj on twitter: <a href="https://twitter.com/natarajsindam">⁠⁠<strong>@natarajsindam</strong>⁠⁠</a></p> <p>In this episode Nataraj spoke to Taylor Black who co-founded Fizzy Inc. Post Fizzy Taylor worked at Innovation Science Fund &amp; currently works as a Principal Product Manager at the Office of the CTO Incubator at Microsoft. </p> <p><br></p> <p><strong>Transcript:</strong></p> <p>[00:00:00] Nataraj: I looked at the portfolio there then it&#39;s completely deep tech, uh, and sort of like invention based, uh, ideas.</p> <p>[00:00:08] Nataraj: Uh, so what was the process of like capturing and invention and taking and productizing it and, you know, making a return out of it? Like what was the thinking process there?</p> <p>[00:00:20] Taylor: So the, uh, and you can read Malcolm Gladwell&#39;s take on this in a, in an article where he described our invention sessions. Um, a and the invention sessions are a bit of a riff on like an innovation session or an envisioning session or things along those lines where you, you come up with wild ideas within a particular problem space, um, in a very unfettered sort of, Um, and the whole goal of this session is to generate as many ideas as possible.</p> <p>[00:00:52] Taylor: That&#39;s the sole ROI you&#39;re looking for in those sessions. Um, but there&#39;s certain conditions you set for success in those [00:01:00] sessions. And so the way that we ran those sessions, and I, and I, I ran, uh, a number of them, um, is that we would prepare for months ahead of time in gathering all of the materials that related to the problem.</p> <p>[00:01:14] Taylor: and by materials I mean the scientific research in a particular problem space, the, uh, market, uh, and startup landscapes of that particular problem space. Um, uh, things that people had written about it. Books, articles, um, you know, YouTube videos, everything, uh, along those lines. And the goal