561 | News from the EDGE | Week of 1.9.2023

<p>We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously?</p> <p>Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we’re seeing?</p> <p>And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin).</p> <p>Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience!</p> <p><strong>News from the EDGE:</strong></p> <p>[00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads!</p> <p>[00:14:33] Ring Dings vs. Ding Dongs</p> <p>[00:16:09] New Title Sponsor: <a href= "https://edgeofthewebradio.com/seranking">SE Ranking</a></p> <p><strong>Take the SE Ranking Checklist Challenge!</strong><strong><br /></strong>Receive a one-month Pro 1000 subscription for completing this challenge when you go to <a href= "https://edgeofthewebradio.com/seranking">https://edgeofthewebradio.com/seranking</a> and send a screenshot of these completed steps:</p> <ol> <li>Create a project, add at least 5 keywords;</li> <li>Find 5 competitors via the Competitive Research tool and add them to the “My Competitors” section;</li> <li>Run a website audit and show what issue you are going to fix;</li> <li>Do a backlink check and upload your backlinks to the Backlink Monitoring tool;</li> <li>Optimize one page using the Content Marketing tool.</li> </ol> <p>One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!</p> <p>[00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can’t Keep Up</p> <p>[00:26:05] EDGE of the Web Sponsor: <a href= "https://edgeoftheweb