554. Start your passion business - with Dianna Cohen

<p><strong>In This Episode You Will Learn About:</strong></p> <ul> <li style="font-weight: 300;"><span style= "font-weight: 300;">Making luxury haircare products accessible and affordable</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Knowing your customers</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Finding your why</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Not being nostalgic about how things were</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Raising capital versus building community</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Getting in front of influential people</span></li> </ul> <p> </p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 300;"><a href= "https://www.crownaffair.com/"><span style= "font-weight: 300;">crownaffair.com</span></a></li> <li style="font-weight: 300;"><a href= "https://www.instagram.com/crownaffair/?hl=en"><span style= "font-weight: 300;">instagram.com/crownaffair</span></a></li> <li style="font-weight: 300;"><a href= "https://www.instagram.com/diannacohen"><span style= "font-weight: 300;">instagram.com/diannacohen</span></a></li> <li style="font-weight: 300;"><a href= "https://www.linkedin.com/in/diannacohen/"><span style= "font-weight: 300;">linkedin.com/in/diannacohen</span></a></li> </ul> <p> </p> <p><strong>Show Notes:</strong></p> <p><span style="font-weight: 300;">I first met Dianna Cohen at a Create & Cultivate dinner and I was immediately drawn to her energy. She’s the founder of luxury haircare brand Crown Affair, and before that, she founded the brand marketing agency Levitate. She’s so incredibly generous and willing to jump on a phone to help you, whether you’re looking to grow as a business or as a human being.</span></p> <p> </p> <p><strong>Question Highlights:</strong></p> <ul> <li style="font-weight: 300;"><span style="font-weight: 300;">What were you thinking when you were first choosing what your career