55: Evolving From Salesperson to a Purveyor of Hope w/ Anita Nielsen (LDK Advisory)

<p>In times of uncertainty, emotions are charged. This can lead to indecision, not a good thing when you are trying to move a buying committee and your champion through the buyers journey to "Yes".</p> <p>So why does this happen, and as a seller, what can you do to ease the anxiety and achieve&nbsp;success?</p> <p>In this interview with #1 LinkedIn sales expert, author and consultant Anita Neilsen, we explore the neuroscience of decision making in today's post-crisis world and specific strategies sellers and sales enablement can take to leverage the current conditions and accelerate success.</p> <p><a href="http://www.linkedin.com/in/anitanielsen/" target="_blank">www.linkedin.com/in/anitanielsen/</a></p> <p>#b2b #sales #DecisionScience #Neuroscience #Purveyorofhope #trust #reptilianbrain #salesenablement #salesperformance #salestransformation #saleseffectiveness #salesoptimization #digitalselling #remoteselling #valueselling #valuemessaging</p>