535: A Guide To Service Based Business Advertising That Works

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 535, And It's About A Guide To Service Based Business Advertising That Works</strong></span></h1> <p><span style="color: rgb(0, 0, 0);">Marketing covers everything you do in your business that creates awareness, including advertising, brochures, competitions, trade shows, demonstrations, travel, direct mail, email campaigns, your website, and sponsorship. Let's narrow our focus to an integral part of Marketing - Advertising.<br /> <br /> Advertising is a massive industry with multiple mediums for your message to be heard or lost in translation. It might sound like a no-brainer, but before you start planning your advertising, you must consider what you are trying to achieve from your investment. Your ultimate objective likely is to build sales, but other things to consider are increasing market presence and building your brand.</span></p> <p style="font-weight: bold;"><span style= "color: #0600ff;">Advertising can be used to:</span></p> <ul> <li><span data-preserver-spaces="true">Establish a reputation as the market leader or industry expert – allowing you to win long-term contracts or even increase prices.</span></li> <li><span data-preserver-spaces="true">Build brand awareness for a product to make it easier to sell and raise the profile of your other products.</span></li> <li><span data-preserver-spaces="true">Change customer perceptions of your products and services to boost sales.</span></li> <li><span data-preserver-spaces="true">Detail a specific, one-off message to your market by informing potential customers of a special offer or product component.</span></li> <li><span data-preserver-spaces="true">Address your existing customers to increase your brand awareness – meaning they think of your business first when considering a product or service.</span></li> </ul> <p style="font-weight: bold;"><span style= "color: #0600ff;">Identifying your target market</span></p> <p><span data-preserver-spaces="true">Befor