53. The Power of Building A Community with Sangram Vajre

<p><span style="font-weight: 400;">Founders are often faced with the question of how to scale their business to reach that million-dollar mark. Are you still doing your marketing and sales correctly? Is your network working to your benefit?</span></p> <p><span style="font-weight: 400;">The right question here is what are the tactics needed to be able to build your business to achieve the high levels you want. Today, we pick the brains of a B2B subject matter expert.</span></p> <p><span style="font-weight: 400;">In this episode, we have a chat with Terminus Co-founder and Chief Evangelist,</span> <strong>Sangram Vajre</strong><span style="font-weight: 400;">. We talk about his thoughts on why sales and marketing sucks, why customer success should be your first hire, the conversation you should have with your customer, and so much more.</span></p> <p><span style="font-weight: 400;">Whether you have stalled in your efforts or are about to start scaling, get into this episode now.</span></p> <p> </p> <p><strong>Resource Links:</strong></p> <p><span style="font-weight: 400;">Brett Trainor Website (</span><a href="https://bretttrainor.com/"><span style= "font-weight: 400;">https://bretttrainor.com/</span></a><span style="font-weight: 400;">)</span></p> <p><span style="font-weight: 400;">“3 Stages of Startup Growth and How To Breakthrough” (</span><a href= "https://bretttrainor.com/resources/"><span style= "font-weight: 400;">https://bretttrainor.com/resources/</span></a><span style="font-weight: 400;">)</span></p> <p> </p> <p><strong>We’ll be talking about:</strong></p> <p><span style="font-weight: 400;">Which should you focus on: product-market fit or problem-solving network?</span> <strong>[02:19]</strong></p> <p><span style="font-weight: 400;">The power of a community around your product</span> <strong>[05:04]</strong></p> <p><span style="font-weight: 400;">The right route for category creation</span> <strong>[09:38]</strong></p> <p><span style="font-weight: 400;">Creating authenticity and building trust</span> <str