529: The 6-Figure Houseplant Blogger

<p>In this week’s episode, we’re catching up with the 6-figure houseplant blogger, Raffaele Di Lallo of <a href= "https://www.ohiotropics.com/" target="_blank" rel= "noopener">OhioTropics.com</a>.</p> <p>You might remember Raffaele from a <a href= "https://www.sidehustlenation.com/side-hustle-coaching-increase-blog-income/" target="_blank" rel="noopener">blog coaching episode</a> we did last year with the help of Matt Giovanisci from Money Lab.</p> <p>At that time, Raffaele was generating over 300,000 pageviews per month, which translated into around $10k in income, mostly from display ads and a little slice of affiliate commissions as well.</p> <p>The biggest change since I last spoke to Raffaele is that he’s been able to leave his day job and now works on his blog full-time.</p> <p>In this episode, we focus on that core of the business and what made that possible: creating SEO-friendly content and monetizing it on autopilot with ads.</p> <p>Tune in to The Side Hustle Show interview to hear:</p> <ul> <li aria-level="1">how Raffaele’s business has changed from last year</li> <li aria-level="1">some of his best tips for optimizing content for higher ad RPMs</li> <li aria-level="1">how Raffaele has doubled down on what’s driving the most revenue</li> </ul> <p><a href= "https://www.sidehustlenation.com/the-6-figure-houseplant-blogger/"> Full show notes</a></p>