#52: Connecting with Community for Local Loyalty - with Dr Chris Arnold

<p>As a former Creative Director and senior board director of Saatchi &amp; Saatchi, Dr Chris Arnold is a business strategist, innovative thinker and a "proudly dyslexic" champion of thinking differently.&nbsp;</p> <p>With a deeply held belief in the power of community, Dr Chris highlights the challenges of relying on digital marketing and short-term measurable metrics that limit the full potential of a truly customer-centric mindset.&nbsp;</p> <p>Dr Chris reminds us of the power of communities as a way to create true customer loyalty, including the opportunity to connect our loyal customers with each other in a way that builds powerful brands and businesses.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/dr-chris-arnold-2689004/"><strong>Dr Chris Arnold</strong></a></p> <p><strong>2) </strong><a href="https://www.connect2-uk.com/"><strong>Connect 2 UK&nbsp;</strong></a></p>