516: Building an Offline Agency to Multi 6-Figures

<p>This week’s guest took a pain point she was experiencing - finding a nanny for her 3-month-old - and turned it into a multi 6-figure full-time business with 500 nannies across 5 states.</p> <p>Kristy Bickmeyer started <a href="https://twinkletoesnanny.com/" target="_blank" rel="noopener">TwinkleToesNanny.com</a> back in 2011 in response to not being able to find a nanny herself.</p> <p>At least not without going through the “traditional” agency model of paying $1,500-3,000 upfront and with few guarantees it will work out long-term.</p> <p>Kristy decided to start her own agency without the upfront fees, and with a more streamlined approach and robust guarantees for parents - and it’s snowballed from there.</p> <p>I love this strategy of taking a fragmented, localized industry and adding a layer of branding and professionalism to it.</p> <p>This is what 1-800-Got-Junk did in junk removal, and is what Belay Solutions has done in the executive assistant space.</p> <p>Tune in to The Side Hustle Show interview to hear:</p> <ul> <li aria-level="1">how Kristy found her first customers</li> <li aria-level="1">how she’s scaled into a full-time business with locations in multiple states</li> <li aria-level="1">the mistakes and challenges she faced along the way</li> </ul> <p><a href= "https://www.sidehustlenation.com/building-an-offline-agency/">Full show notes</a></p>