508: How to 10x Your Deal Flow Using "Evergreen Content"

<p>It’s tough out there. Between investors, agents, and wholesalers,<strong> everyone you know wants to get a home </strong><a href="https://www.biggerpockets.com/blog/glossary/under-contract" rel="noopener noreferrer" target="_blank"><strong>under contract</strong></a>. So what do you do when there is an influx of buyers and the same amount of sellers? <strong>Start building systems that can beat out your competition</strong> and will flow deals directly to you for years to come! Now we know what you’re saying, “I wish that were possible”, but it may be easier than you think.&nbsp;</p><p><a href="https://www.trevormauch.com/" rel="noopener noreferrer" target="_blank"><strong>Trevor Mauch</strong></a>, founder of <a href="http://carrot.com/pockets" rel="noopener noreferrer" target="_blank">Carrot</a>, spent <strong>years manually chasing after deals</strong>. <a href="https://www.biggerpockets.com/blog/cold-calling-techniques-that-really-work" rel="noopener noreferrer" target="_blank">Cold calling</a>, door knocking, direct mail, and every other method you can imagine; he's tried it. While these strategies work great for many people,<strong> they’re labor-intensive and incredibly hard to scale</strong>. Trevor looked at the marketing he was doing that WASN’T outbound and realized it wasn’t only creating leads for him, but doing so while he slept.</p><p>He then started building out Carrot, which <strong>helps set up agents, investors, wholesalers</strong>, and anyone else who wants <a href="https://www.biggerpockets.com/blog/2015-09-15-6-insider-hacks-finding-off-market-real-estate-deals" rel="noopener noreferrer" target="_blank">off-market deals</a> with<strong> websites that convert consistently every day</strong>. What sets apart Carrot from most “we buy houses for cash” websites is their “<strong>evergreen content</strong>” production. <strong>This content </strong><a href="https://www.biggerpockets.com/blog/search-engine-optimization-important-covid" rel="noopener noreferrer" target="_blank"><strong>