5. What's an Empathy Filter and How Can It Drive Business Results?

<p>Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; and how SEO can give you great empathy insights.</p> <p> </p> <p><strong>SHOW NOTES:</strong> <a href= "https://blog.kindredspeak.com/empathy-filter-episode-5">https://blog.kindredspeak.com/empathy-filter-episode-5</a></p> <p><strong>INSTAGRAM:</strong> <a href= "https://www.instagram.com/iamsarahpanus">https://www.instagram.com/iamsarahpanus</a></p> <p><strong>LINKEDIN:</strong> <a href= "https://www.linkedin.com/in/spanus/">https://www.linkedin.com/in/spanus/</a> </p> <p><strong>SARAH WEBSITE:</strong> <a href= "http://www.kindredspeak.com">www.kindredspeak.com</a> </p>