5 Ways to maintain eCommerce Growth in the "Recession" with Kunle Campbell from 2x eCommerce
5 Ways to maintain eCommerce Growth in the "Recession" with Kunle Campbell from 2x eCommerce

5 Ways to maintain eCommerce Growth in the "Recession" with Kunle Campbell from 2x eCommerce

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38 min
Business & Finance
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Description

<p>Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year heโ€™s been co-founder of the super exciting investment business Octillion Capital Partners.</p><p>The 5 tips we'll be discussing are:</p><ol><li>Trim the Fat in your P&amp;L</li><li>Segment your customers</li><li>Survey your customer segments</li><li>Create bundles to offer value</li><li>Invest in top of funnel content</li></ol><br/><p>[Originally part of our 'Q4 Updates' Month with episodes 110-114]</p><p>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer" target="_blank">Klaviyo</a></p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy

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