5 Ways to Compete and Win Against Larger Competitors

<p>Guest: Juergen Rochert, a coach at CEO Coaching International. As an innovative and driven leader, Juergen has been highly successful in various executive roles for the Mercedes-Benz and Daimler Truck Financial Services Companies around the globe, including Mexico, Canada, the United States, Germany, Australia, and New Zealand. </p> <p>Quick Background: According to a study by McKinsey & Company, the top 10% of the largest companies in the world earn nearly 90% of the economic profit created. Meanwhile, the bottom 20% are coping with steep losses. That translates into a BIG opportunity for small-to-medium-sized companies that can leverage speed and creativity to compete with larger incumbents.</p> <p>On today's show, Juergen Rochert identifies five areas where smaller firms can compete and win market share if they follow an effective plan.</p>