5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288

<p><span style="font-weight: 400;">In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying. </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment. </span></li> <li>[00:34] <span style="font-weight: 400;">An explanation of what content decay entails.</span></li> <li>[01:18] <span style="font-weight: 400;">Upgrade or add to your content to keep it fresh and relevant.</span></li> <li>[01:28] <span style="font-weight: 400;">Sometimes simply adding a paragraph or two can boost your traffic.</span></li> <li>[01:41] <span style="font-weight: 400;">When you might want to consider deleting your decaying content.</span></li> <li>[02:24] <span style="font-weight: 400;">Consolidate</span> <span style="font-weight: 400;">by creating a power page that links up</span> <span style="font-weight: 400;">all your posts.</span></li> <li>[03:13] <span style="font-weight: 400;">Use Google Search Console to check which pages dropped the most.</span></li> <li>[03:45] <span style="font-weight: 400;">Link poor performing pages to ones that are still going strong. </span></li> <li>[04:05] <span style="font-weight: 400;">Utilize the awesome, free content decay feature inside of Clickflow. </span></li> <li>[05:08] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href= "https://search.google.com/search-console/abou