5 Tips For Podcast Seo – How To Increase The Reach Of Your Audio Content

<h2><strong>A special home for #Audio #Content: Google puts #Podcast s right at the top</strong></h2> <p>#Audio #Content of all kinds has become incredibly popular in recent years, ranging from #Podcast s to dramasand books.</p> <h2><strong>#Podcast &nbsp;#SEO tip #1:</strong> It won’t work without the written word</h2> <p>Regardless of the type of #Content you offer on your website, you need textual #Content for ranking purposes. That means you have to provide a description on the landing page of the #Podcast &nbsp;that explains exactly what the listener can expect and what user needs will be fulfilled by the #Audio offering. This lets Googlebot identify the users and search queries relevant to your #Content.</p> <h2><strong>#Podcast &nbsp;#SEO tip #2: </strong>Follow the basics of #SEO – keywords and structure</h2> <p>When writing the text, focus on the actual topic of the discussion, because it will contain the important keywords. When planning your #Podcast , you should already be researching keywords in order to identify topics, questions, sub-aspects and related issues that are relevant to the target audience. Don’t just address these topics and questions in the #Podcast &nbsp;itself, but mention them in the description text as well.</p> <h2><strong>#Podcast &nbsp;#SEO tip #3: </strong>Enhance the #Podcast &nbsp;with structured data</h2> <p>Structured data helps Google obtain information about the meaning of your page. In the standardized format of this data, you can provide information about the page and classify #Content. Add to this data wherever possible</p> <p>● Information about the people featured in the #Podcast</p> <p>● Episode number and season number</p> <p>● Series name</p> <p>● Mention of the production company</p> <p>● Episode duration</p> <p>● File format</p> <p>● URL</p> <p>● #Content preview</p> <p>● Credits for any music used</p> <p>If you offer #Audio books instead of a #Podcast , you need to enter structured data suitable for books.</p> <h2><strong>#Podcast &nbsp;#SEO tip #4: </strong>Ma