5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)

<p><strong>Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at </strong><a href="https://growthtoday.fm/102"><strong>https://growthtoday.fm/102</strong></a><strong><br></strong><br>Marketing can sometimes feel like climbing a mountain - we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ruthless in our process while always learning and testing. In this episode, Tara Robertson, the Head of Customer Marketing at <a href="https://sproutsocial.com/">Sprout Social</a>, shares five customer marketing strategies guaranteed to grow your business. </p><p>In episode 102, you'll learn:</p><ol> <li>What is customer marketing and what does it look like at Sprout Social?</li> <li>What are the KPIs for Sprout Social's customer marketing team?</li> <li>What are some unscalable things they've done to reduce churn?</li> </ol><p><strong>Sponsor</strong></p><p>This episode is brought to you by <a href="https://www.superside.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=growthtoday">Superside</a>. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at <a href="https://www.superside.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=growthtoday">superside.com</a>.</p><p><strong>Support me on Patreon<br></strong><br>From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider <a href="https://www.patreon.com/growthtoday">supporting this podcast on Patreon</a>.</p><p>Patreon allows the fans for this show to contribute as little as $2 per episode, which is less