492: Top Construction Company Marketing Blueprint

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 492, And It's About The Top Construction Company Marketing Blueprint</strong></span></h1> <p><span data-preserver-spaces="true">Construction contractors like you are primarily in the "Hurry Up" and "Wait" zone.</span></p> <ul> <li style="list-style-type: none;"> <ul style="list-style-type: square;"> <li><span data-preserver-spaces="true">Hurry up and answer the call from the customer. </span></li> <li><span data-preserver-spaces="true">Wait to make the appointment. </span></li> <li><span data-preserver-spaces="true">Hurry up and get to the job. </span></li> <li><span data-preserver-spaces="true">Wait for the customer to come home, to be available. </span></li> <li><span data-preserver-spaces="true">Hurry up and create the proposal. </span></li> <li><span data-preserver-spaces="true">Wait for a decision. </span></li> <li><span data-preserver-spaces="true">When the client says "Yes," it is - wait for the Job Deposit.</span></li> <li><span data-preserver-spaces="true">Wait to Start The Job</span></li> </ul> </li> </ul> <p><span data-preserver-spaces="true">This Hurry Up and Wait for activity makes it hard for the contractor to schedule other jobs. Many contractors only hold a place open for the client once a job deposit has been received. </span></p> <p><span data-preserver-spaces="true">Unless your construction company has lots of work stacked up, there will be times when there is nothing to do, and that is the best time to think about Strategic Marketing and following the adage:</span></p> <p style="font-weight: bold;"><em>"Dig your well before you are thirsty"</em></p> <p style="font-weight: normal;">You won't build a loyal client base if you can't earn your visitors' trust, which is why companies value social proof highly. Proving your construction business's value online takes a unique skill set, but boosting it during your downtime is a great practice. </p> <p><span data-preserver-spaces="true">While waiting f