490 – Entrepreneurship Journey with Edrizio De La Cruz

<p class="MsoNormal">From selling guavas in a barrio in Santo Domingo as a child, to selling his startup to Mastercard in Silicon Valley, Edrizio De La Cruz shares his inspirational entrepreneur journey.</p> <p class="MsoNormal">Edrizio is the author of the new book "The Underdog Founder - How to Go from Unseen to Unstoppable".</p> <p class="MsoNormal">Show notes page: <a href= "https://www.thehowofbusiness.com/490-edrizio-de-la-cruz-entrepreneurship/"> https://www.thehowofbusiness.com/490-edrizio-de-la-cruz-entrepreneurship/</a></p> <p class="MsoNormal">Edrizio is a Silicon Valley entrepreneur and the first Latino Y-Combinator Visiting Partner. He is most known for selling FinTech startup Arcus to MasterCard, in its first Latin America acquisition.</p> <p class="MsoNormal">In 2013, Edrizio founded Arcus, a payments-as-a-service platform, secured $19M in funding from Y-Combinator, Ignia, SoftBank, and Citi Ventures, and grew the company to 100+ employees and 100+ clients, including Walmart, 7-Eleven, Santander, BBVA, and Rappi, before selling the business in 2021.</p> <p class="MsoNormal">"Underdog Founder" shares Edrizio De La Cruz’s improbable odyssey from selling guavas in a Dominican barrio to co-founding his startup, Arcus, in Silicon Valley. Arcus was recognized by Forbes as one of the most successful startups of 2021 and was later sold to Mastercard. This no-nonsense playbook is for the entrepreneurial dark horse, a memoir and business narrative that presents seven key principles to rise above racism, poverty, imposter syndrome, and every imaginable and unimaginable startup obstacle.</p> <p class="MsoNormal">Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website <a href= "https://TheHowOfBusiness.com">https://TheHowOfBusiness.com</a> <span style="mso-spa