#487: How Social Commerce is Changing the Game - with Frost Li

<div class="clickup-table-view clickup-table-view_wide"> <table class="clickup-table"> <tbody> <tr data-row="row-gsdkpy"> <td colspan="1" rowspan="1" data-row="row-gsdkpy" data-cell= "cell-388zdh"> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-b5e5d90d-9016-4a3a-a8c9-75af4be742c5">Frost Li is the first Wish's growth hire where she led the eCommerce giant to become the #1 shopping app in 40+ countries with 100M+ monthly active users. Now, she's using that experience to build Social Chat which gives brands the ability to run live video shopping, simulating an in-person shopping experience for online customers and allowing brands to retain control of their data and know exactly who their customers are.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-7266a296-b1a4-45cb-bd4b-e8d0b86d5971"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-f08af255-5027-44b3-b49a-ea77327a050c">In this episode, Frost talks about how social commerce is changing the game and how you can start leveraging this to make your business grow. Some of the topics covered are how social commerce is changing the way people shop, and how to use apps for a more personalized shopping experience.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-ba51cf45-816e-4319-998a-6967857bdce2"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-9ab2692e-16d7-4d7f-9921-1201c1644314"><strong>Sponsored by <a class="ql-link" href="https://wholesupp.com/" target="_blank" rel="noopener noreferrer">Whole Supp</a>.</strong> Shake up your nutrition and improve your gut health, immunity, recovery and energy with complete, sustainable, plant-based