483: How to Take Control of Your Attention with Nir Eyal

<p>Nir Eyal identifies the surprising reason why we get distracted and how you can overcome it.&nbsp;</p><p><br></p><p><strong>— YOU'LL LEARN —&nbsp;</strong></p><p>1) Why mainstream productivity advice doesn’t work.&nbsp;</p><p>2) The four steps to becoming indistractable.&nbsp;</p><p>3) The real motivation for all human behavior.&nbsp;</p><p><br></p><p><strong>Subscribe or visit</strong> <a href="http://AwesomeAtYourJob.com/ep483" target="_blank">AwesomeAtYourJob.com/ep483</a> for clickable versions of the links below.&nbsp;</p><p><br></p><p><strong>— ABOUT NIR —</strong></p><p>Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business.&nbsp;<em>The M.I.T. Technology Review</em>&nbsp;dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book,&nbsp;<a href="https://www.nirandfar.com/gethooked" target="_blank"><em>Hooked: How to Build Habit-Forming Products</em></a><em>.&nbsp;</em>In addition to blogging at&nbsp;<a href="http://www.nirandfar.com/" target="_blank">NirAndFar.com</a>, Nir’s writing has been featured in&nbsp;<a href="https://hbr.org/2014/11/how-customers-get-hooked-on-products" target="_blank"><em>The Harvard Business Review</em></a><em>,&nbsp;</em><a href="http://techcrunch.com/tag/nir-eyal/" target="_blank"><em>TechCrunch</em></a><em>, and&nbsp;</em><a href="https://www.psychologytoday.com/blog/automatic-you" target="_blank"><em>Psychology Today</em></a><em>.&nbsp;</em>Nir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco),&nbsp;<a href="https://www.crunchbase.com/organization/eventbrite" target="_blank">Eventbrite</a>,&nbsp;<a href="https://anchor.fm/" target="_blank">Anchor.fm</a>, and many others. Nir attended The Stanford Graduate School of Busin