48: The Fight for the McDonald’s Franchise

<p>In 1969, Cleveland’s Black residents boycotted McDonald’s. For weeks, the company’s leadership had been locked in a stalemate with Black activists over who should own and operate the local franchises. It was all part of a bigger movement, whose goal was to build economic power in Black communities through Black-owned businesses. But 50 years later, how are the Black franchisees at McDonald’s faring? Were the golden arches a golden ticket to economic equality?</p><p>Listen to the reporter roundtable: <a href="https://www.businessinsider.com/how-american-businesses-can-do-more-fight-racial-injustice-2020-6" target="_blank">https://www.businessinsider.com/how-american-businesses-can-do-more-fight-racial-injustice-2020-6</a>&nbsp;</p><p>Read more of Kate Taylor's reporting about McDonald's and subscribe to Business Insider: <a href="http://www.businessinsider.com/btyb" target="_blank">businessinsider.com/btyb</a></p>