48 - How to Create an Impactful Message for your Brand w/ Gideon Shalwick

<p><span style="font-weight: 400;">Thanks for turning into the Instant Impact podcast with your host, Elyse Archer! Today’s guest is only the second repeat visitor since the start of the show. His name is Gideon Shelwick, an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there. He’s here today to talk with Elyse about creating an impactful message for your brand. </span></p> <p> </p> <p><span style="font-weight: 400;">Gideon has developed a simple, 1-page framework for creating a compelling, effective message for your brand. The canvas he’s created helps solve a number of problems surrounding messaging in your video content—not producing a message that resonates with your audience, a lack of conversation to action (things such as likes, shares, comments, and even signups and sales), and creating engageable content. This scaffolding helps you solidify a core message from which everything else flows. It can be translated into any sort of content you put out—it becomes ‘what you’re about’ all on 1 page. </span></p> <p> </p> <p><span style="font-weight: 400;">The structure of Gideon’s canvas aims to land on that core message. There are two large sections of his framework. One section represents where your audience is, and the other represents where they want to be. Between the two, is the Journey--the way you move the Avatar (the person you want to connect with) to Hero. You, the mentor, facilitate that growth and have a section as well. Your message, Gideon says, is the “boat” that carries your audience on their journey from “Pain Island” to “Pleasure Island.” The underlying drive is</span> <em><span style= "font-weight: 400;">you</span></em><span style= "font-weight: 400;">. Your mission is what will be the force that leads you to your achievements. You are the piece of the puzzle that pulls it all together. </span></p> <