#48: Etihad Guest - Loyalty Insights from Etihad Airways

<p>Etihad&nbsp;Guest is the loyalty program for Etihad Airways - the flag carrier of the UAE, based in Abu Dhabi.&nbsp;</p> <p>With over 7 million members, re-launched in November 2019, the Guest programme has continued to innovate, finding new ways to reward members who are keen to stay connected while staying home.&nbsp;</p> <p>This episode features Kim Hardaker, a self-confessed "data nerd" who shares a compelling loyalty statistic and then explains their new and extra-ordinary "world of thoughtfulness" campaign - a great example of building emotional loyalty at a challenging time.&nbsp;</p> <p><br></p> <p><strong>Show Notes: &nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/kimlhardaker/"><strong>Kim Hardaker</strong></a><strong> - Head of Etihad Guest programme</strong></p> <p><strong>2) </strong><a href="https://www.etihadguest.com/"><strong>Etihad Guest</strong></a><strong> - Loyalty Programme of Etihad Airways.</strong></p> <p><strong>3) </strong><a href="https://www.etihad.com/en/news/etihad-airways-relaunches-award-winning-etihad-guest-loyalty-programme">Etihad Guest relaunches award winning Etihad Guest loyalty programme</a></p> <p>4) <a href="https://www.etihad.com/en/news/etihad-guest-launches-world-first-seamless-miles-redemption-proposition-via-new-mobile-app">Etihad Guest launches world first seamless miles redemption proposition via new mobile app</a></p> <p>5) <a href="https://www.etihad.com/en/news/etihad-guest-rewards-members-while-staying-home">Etihad Guest rewards members while staying home</a></p> <p>6) <a href="https://www.etihadguest.com/en/your-special-guest.html">World of Thoughtfulness campaign&nbsp;</a></p>