472: Unconventional Ways To Market Your Construction Business

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 472, And It's About Unconventional Ways To Market Your Construction Business</strong></span></h1> <p> </p> <div>One of your greatest fears is wasting money on a less than good lead.</div> <div> </div> <div>They may or may not have any genuine desire for services. Sometimes a person is committed to collecting three bids when they already have someone picked out to do the work. They may be looking for a "temporary friend" to do them a favor, or by the time you have completed the form, they have changed their mind and no longer want service. This is often the case when one spouse or partner wants the work done, and the other doesn't.</div> <div> </div> <div> <p><span data-preserver-spaces="true">Sometimes you want to try something new when networking with other business owners. Here are some unconventional ways to grow your network and bring in new leads.</span></p> <p style="font-weight: bold;"><span style= "background-color: transparent; color: #0600ff;">1. Collaborate with others in the industry</span></p> <p><span data-preserver-spaces="true">You know your niche, so you know the questions about your industry. Collaborate with people who fit your ideal market. For example, you could create a newsletter where you ask people in your niche market questions about the industry, or you could send out a survey to your market to create a report about the state of the industry. Ask the people you want to work with if they'd be a speaker at an event you host. </span></p> <p><span data-preserver-spaces="true">The more people you speak with, the more your name will be seen as a leader in the type of construction industry you work in, so don't be afraid to reach out to people to share their insights. </span></p> <p><span style= "background-color: transparent; font-weight: bold; color: #0600ff;"> 2. Try a new social media platform</span></p> <p>You want to be where your customers are, but if you're looking to network with new