47: She Did It! Real Retirement Stories with Amy Andersson

<p class="p3">Today, Stephanie and Kevin are joined by Amy Andersson, the founder of Price Turner CFOs who, before starting her own business, was let go by a Fortune 100 company and was unexpectedly forced to rechart her path. She introduces her story, talking about her initial mindset towards work, which was rooted in the idea that corporate America would care for her. She shares how she transitioned into finding new work that better suited her, emphasizing the importance of recognizing the skills one has that others may not. For Amy, interpersonal connections served as the base her business was built upon. Realizing most of her connections were rooted in her previous job, she found she could build them in unexpected places, like the dog park.<span class= "Apple-converted-space"> </span></p> <p class="p4"> </p> <p class="p3">She shares the story of how she named her company. Her initial ideas didn’t work out, and so she outsourced help, in keeping with her mantra: Do your best and outsource the rest. She briefly touches on how getting a dog helped her get back on her feet and advises all to follow suit, advice seconded by Kevin.<span class="Apple-converted-space"> </span></p> <p class="p4"> </p> <p class="p3">Amy struggled to initially recognize the value of the work she provided, explaining that it took time and an external advisor to help her understand how to properly price herself. For her, that meant not selling services, but emotion. Her clients don’t need to understand the intricacies of the service she provides them, they just need to understand how those services can make their lives better. In the same way her advisor helped her, Amy utilizes her own skills to help clients ensure they are caring for themselves in ways they might never have anticipated they needed to.<span class="Apple-converted-space"> </span></p> <p class="p4"> </p> <p class="p3">The pandemic spotlighted the necessity of Amy’s career shift, reminding her that she is fulfilled by helping others, something that doesn’t necessarily alway