#468: The North Face - Driving Loyalty for the World's Premier Exploration Company

<p>Today’s episode is available both in audio format, as Let&#39;s Talk Loyalty and also in video format on<a href="https://letstalkloyalty.com/loyalty-tv/" target="_blank" rel="noopener noreferer"> www.Loyalty.TV</a>.</p> <p>This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face. </p> <p><a href="https://www.thenorthface.com/en-us?_sr=1" target="_blank" rel="noopener noreferer">The North Face® </a>describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors. </p> <p>As you can imagine, both the mindset and the mechanics of loyalty marketing play a huge role for The North Face, so I am delighted to be joined for this episode by<a href="https://www.linkedin.com/in/vschristie/" target="_blank" rel="noopener noreferer"> Vanessa Christie</a> (former Director of Loyalty for the Americas) as well as <a href="https://www.linkedin.com/in/erica-h-a642a67/" target="_blank" rel="noopener noreferer">Erica Hood</a>, Director of Global Membership and Services. </p> <p>Please listen and enjoy this conversation and insights from The North Face. </p> <p><br></p> <p><strong>Show Notes :- </strong></p> <p>1) <a href="https://www.thenorthface.com/en-us/gift-guide/holiday-collection-c829815" target="_blank" rel="noopener noreferer">The North Face®</a></p> <p>2)<a href="https://www.linkedin.com/in/vschristie/" target="_blank" rel="noopener noreferer"> Vanessa Christie </a>- Former Director of Loyalty for the Americas</p> <p>3) <a href="https://www.linkedin.com/in/erica-h-a642a67/">Erica Hood⁠</a></p> <p>4) <a href="https://letstalkloyalty.com/loyalty-tv/">www.Loyalty.TV⁠</a>.</p>